广告大师的经典广告语包括：

要有灵感就要要先有一个真正的生活--智威汤逊创意总监 劳双恩

不想犯错？只要不再去想好的创意点子就行了

Fun without sell gets nowhere but sell without fun tends to become obnoxious

Keep it simple. Let's do the obvious thing - the common thing - but let's do it uncommonly well

We want consumers to say, ‘That's a hell of a product’ instead of ‘That's a hell of an ad’

Ideas alone enable a man to survive and flourish

If you are writing about baloney, don't try to make it look like a rose

这些广告语不仅反映了广告大师们的智慧和经验，也为现代广告行业树立了高标准。